5th Golf Innovation Symposium: Schedule of Events

Speaker Bios: English  l  Japanese    日本語でのスケジュールはこちらをご覧ください    Symposium Home

All times are Japan Standard Time (JST)

Times, presentations and speakers are subject to change

Watch Live

Tuesday, March 12

Afternoon Session: Improving Facility Productivity (Presentation Summaries)

  • Symposium Opening and Welcome | 1:00 p.m. – 1:10 p.m.
    • Tsunetada Takeda, Japan Golf Association (JGA)
       
  • Introduction: Advancing the Game | 1:10 p.m. – 1:25 p.m.
    •  Mike Davis, USGA
       
  • USGA/Cisco Partnership | 1:25 p.m. – 1:30 p.m.
    • Rob Neumann, Cisco

  • USGA Challenge Statement: Improving golfer experience and reducing resource consumption | 1:30 p.m. – 1:45 p.m.
    • Rand Jerris, USGA
       
  • Snapshot of Japanese Golf Facilities: Presenting research conducted for the Symposium | 1:45 p.m. – 2:15 p.m.
    • Shigeki Mitsuishi, Yano Research
    • Ray Cronin, Club Benchmarking

  • Video: Golf and Urbanization | 2:15 p.m. – 2:20 p.m.

  • International Models for Golf: Insights from around the world for strengthening facility management and operations |  2:20 p.m. – 3:15 p.m.
    • Kimberly Erusha, USGA
    • Jay Karen, National Golf Course Owners Association
    • Gerard Kennedy, Golf Australia
       
  • BREAK | 3:15 p.m. – 3:45 p.m.

  • Investing in Innovation: Ideas for improvements in course design, land use, maintenance equipment and golfer engagement | 3:45 p.m. – 5 p.m.
    • Moderator: Nobuya Ishizaka, Golf Digest Online
    • Jeff Blume, American Society of Golf Course Architects
    • Dana Lonn, Toro
    • David Pierce, USGA
    • Masaharu Fujita, Hamanako Country Club
       
  • New View of Data: USGA GPS Service case studies at Kasumigaseki CC and Crandon Golf | 5 p.m. – 5:45 p.m.
    • Scott Mingay, USGA
    • Ryoichi Ohno, Kasumigaseki Country Club
    • John Sanford, Crandon Golf at Key Biscayne

Evening Session: Keynote Address

  • Fireside chat: Golf and the Olympics  | 8:00 p.m. – 8:45 p.m.
    • Moderator: Sho Tobari
    • Shigeki Maruyama: Japan Olympics golf coach; winner on the Japan Tour and PGA Tour
    • Koji Murofushi: Sports Director, Tokyo Organizing Committee of the Olympic and Paralympic Games; 2004 Olympics

Wednesday, March 13

Morning Session: Enhancing Golfer Experience and Participation (Presentation Summaries)

  • What Golfers (and Non-Golfers) Tell Us: Presenting research conducted for the Symposium | 8:30 a.m. – 9:00 a.m.
    • Shigeki Mitsuishi, Yano Research
       
  • Opening the Door: Programs to foster participation among the next generations of golfers | 9:00 a.m. – 9:30 a.m.
    • Yoshihiro Nishi, Hong Kong Golf Association
    • Kiichi Sorimachi, Rakuten Gora
       
  • Video: ‘Come and Gather and Enjoy’ | 9:30 a.m. – 9:35 a.m.

  • Defining Golfer Experience: First look at new research that identifies the most important factors impacting satisfaction | 9:35 a.m. – 10:15 a.m.
    • Eric Brey, University of Wisconsin-Stout
    • Kris Schoonover, University of Wisconsin-Stout
       
  • BREAK | 10:15 a.m. – 10:45 a.m.

  • Measuring Golfer Experience: A solution for listening to golfers | 10:45 a.m. – 11:15 a.m.
    • Jacob Buksted, Players 1st
       
  • The Power of One Minute: How a small change can improve the experiences of elite golfers | 11:15 a.m. – 11:45 a.m. 
    • Lauren Johnson, USGA
    • Andy Yamanaka, JGA

Afternoon Session: Urban Golf (Presentation Summaries)

  • Video: Reversing the Trend | 12:55 p.m. – 1:00 p.m.

  • The Value of Golf in an Urban Ecosystem: A case study from the Natural Capital Project | 1:00 p.m. – 1:30 p.m.
    • Brian Horgan, University of Minnesota
       
  • Can Short Courses Save Golf? Participation, experience and finances of short courses | 1:30 p.m. – 2:30 p.m.
    • Moderator: Benjamin Warren, Artisan Golf Design
    • Forrest Richardson, Forrest Richardson & Associates
    • Robert Roussille, Golf Up
       
  • BREAK | 2:30 p.m. – 3:00 p.m.

  • The Reality of Simulators: What the golf industry can learn from how indoor facilities are introducing newcomers to the game | 3:00 p.m. – 3:30 p.m.
    • Moderator: Bruce Lucker, Signature Group
    • Tommy Lim, Golfzon
    • Akihiro Konno, Golfzon
  • Video: Redefining Golf Facilities | 3:30 p.m. – 3:35 p.m.

  • What is a Golf Facility? Panel discussion about creating opportunities for participants | 3:35 p.m. – 4:20 p.m.
    • Moderator: Erik Anders Lang
    • Edwin Roald, Eureka Golf
    • Federico Valdez Adame, Mexican Golf Federation
    • Nobuya Ishizaka, Golf Digest Online
    • Rand Jerris, USGA
       
  • The Road Ahead: Recap and next steps for advancing the game in Japan and around the world | 4:20 p.m. - 4:30 p.m.