New USGA Campaign Carries Forward the Spirit of the Game September 16, 2020 | Liberty Corner, N.J.

Golf is a game that treats everyone who plays it the same. The golf ball does not care how old you are, how tall you are, what gender or race you are, or where you were born. The impact of clubface to ball is the only factor that determines where a shot ends up.

For all that golf is, we at the USGA know it can be even better. The new USGA brand campaign launching this week during the 120th U.S. Open at Winged Foot Golf Club seeks to turn the uplifting potential of golf into action and enhance the game’s positive impact on people, communities and the environment.

Perhaps nothing says it better than this manifesto:

Golf is different. It has the power to unite. To thrill. To humble. It’s a force not like other sports. Not just because it has the ability to get us to set our alarms for 5 a.m. on a Saturday morning, but because it has the power to change who we are for the better. Golf is good for us physically. It’s good for us emotionally. It’s good for us spiritually. It teaches us honesty, grace and humility. There’s a magnetism to golf that no other sport has. It’s why every day on tees around the world, so many different people from so many different walks of life will find themselves meeting for the first time. And it’s why our members, staff and community are so dedicated to helping golf achieve its full potential. From putting on the most inspiring championships in golf to accessibility, agronomy, sustainability and education. We’re doing everything we can to grow and share golf with as many people as possible, for generations to come. Because we know the only thing better than what golf is, is what it can be.