Deloitte and USGA Launch Augmented Reality App
May 27, 2021 | LIBERTY CORNER, N.J.
By Julia Pine, USGA
The USGA today announced the launch of a newly enhanced U.S. Open Augmented Reality (AR) App built by Deloitte, designed to provide golf fans with an engaging and innovative experience for the 121st U.S. Open Championship at Torrey Pines – and for the first time – the 76th U.S. Women’s Open at The Olympic Club.
Available in the Apple App and Google Play Stores, U.S. Open AR built by Deloitte provides the first-ever AR experience for following live play at a major women’s sporting event, giving fans watching at home a variety of exciting ways to keep up with the action at the U.S. Women’s Open, as well as the U.S. Open. The Olympic Club and Torrey Pines Golf Course will come to life on users’ mobile devices, allowing fans to follow the action in near real-time with 3-dimensional views of all 18 championship holes on both courses. Fans will be able to locate players, compare their performance with anyone in the field and watch real-time shot tracking in AR.
In addition to following the live action, fans can explore immersive tours of The Olympic Club clubhouse and The Lodge at Torrey Pines in 360 degrees. Fans will also have the opportunity to experience the epic 2008 U.S. Open playoff between Tiger Woods and Rocco Mediate in AR.
“This year we are looking forward to bringing the same immersive AR experience that golf fans have come to love during the U.S. Open to both of our marquee championships,” says Navin Singh, USGA Chief Commercial Officer. “Through our relationship with Deloitte, we have been able to build a cutting-edge digital activation that will place golf fans at the center of the action, allowing them to experience the drama and excitement of some of golf’s greatest championships like never before.”
To activate the experience, users simply download the app, scan a hard surface (table, countertop, etc.), and select which course to appear in augmented reality on their phone or tablet screen. Users can then pinch the screen to zoom in on any part of the course and see how their favorite golfers are performing in near real-time.
“We are excited about the opportunity to continue to collaborate with the USGA to develop innovative ways for golf fans around the globe to connect with the U.S. Open and to expand the experience to include the U.S. Women’s Open,” says Allan Cook, Managing Director, Deloitte Consulting LLP, and Digital Reality Business Leader at Deloitte Digital. “By creating new and exciting ways to share the stories of the championships, we are helping to evolve the way golf fans connect with the game they love.”
Deloitte is a proud sponsor of and trusted advisor to the United States Golf Association (USGA). Since 2014, the organization has worked closely with the USGA to sponsor USGA championships and initiatives, including programs that promote innovation in and beyond the golf community.
This AR experience has been designed to complement the official U.S. Open and U.S. Women’s Open Apps, which fans can download to access real-time scores, stats, highlights, live-streaming video, player tracking and more.
More information on the U.S. Open AR App built by Deloitte can be found here.